TTG Travel Hall of Fame 2018


How has your organisation stayed ahead of the competition this year?

The year 2017 marked a significant milestone for SilkAir with the arrival of its first Boeing 737 MAX 8 aircraft, offering customers an enhanced onboard experience and paving the way for the airline to access new longer haul routes in the region. The MAX 8 planes come with thoughtful refinements for the customer, including enhanced seating and cabin design, refreshed inflight entertainment and inflight meals.

With the arrival of the MAX 8, SilkAir launched nonstop flights to Hiroshima, the first Japanese destination in SilkAir’s network. As the only direct flight between the two cities, SilkAir is proud to be able to open up exciting opportunities for travellers between Japan and Singapore.

What three factors are critical in bringing your organisation continually forward into the future?

Firstly, SilkAir believes in a customer-focused approach. Onboard a SilkAir flight, customers can expect to be treated with warmth and care by the cabin crew and experience quality inflight offerings with an attention to detail.

Secondly, SilkAir is committed to consistently improving itself to ensure quality service and offerings amid competition and changing landscapes. Improvements in SilkAir’s products and services put the airline in a position to compete effectively and meet ever-changing demands in the region.

Finally, SilkAir continues to strive for excellence in operational reliability and efficiency. SilkAir’s recent delivery of the MAX 8 is testament to its commitment in maintaining a young and modern fleet, with its lower fuel consumption, reduced carbon emissions and noise footprint.

What can your trade partners and customers look forward to in doing business with you in 2019?

The region’s consumers have ever-changing demands and increasingly look to fly in comfort and peace of mind, even on shorter-haul flights.

SilkAir is continuously working on its service performance in order to make our customers’ journey a joy to fly. As an airline with one of the youngest fleets in the Asian region, we look forward to welcoming even more MAX 8 aircraft in 2018-2019. – Foo Chai Woo, chief executive

Credits to W K Lim, Regional vice president, South-east Asia, Singapore Airlines