What factors have enabled your company to remain a top performer in your sector, and top of mind among your customers, all these years?

With its 128 years of rich heritage, Raffles Singapore has been graced by royalties, dignitaries and famous personalities over the years, constantly reinforcing its position as the hotel of choice for the top brass.

In addition, Raffles stands for top quality service, where behind each memorable guest experience is a devoted team who will ensure seamless and bespoke service throughout their stay. The high levels of service and personalisation delivered by Raffles colleagues is why most of our guests still return to Raffles Hotel Singapore when they return to Singapore.

Essential to the Raffles Experience includes signature offerings, key to creating memorable guests experiences. When guests stay at Raffles, they also expect to enjoy the history and heritage of the hotel. Raffles Hotel Singapore’s longest service colleague since 1972, Leslie Danker, has immense knowledge of the hotel’s history and conducts exclusive hotel tours. With his many personal experiences, he often fascinates our guests with his stories.

What is the one most important business decision you have made this year?

The hotel is home to the original Singapore Sling, created in 1915 at the Long Bar, and celebrates its 100th anniversary this year. A brand campaign was launched through diverse media and business channels. A series of activities was planned for trade and media partners, garnering extensive brand awareness locally and internationally, which in turn translated into business for the hotel.

Credits to Anthony Low, Director of sales and marketing, Raffles Hotel Singapore