TTG Travel Hall of Fame 2014 SilkAir


What does this award mean to you and who do you want to share it with?
We are very happy and proud to have been inducted into the Travel Hall of Fame in 2009 and this illustrates that even in today’s aviation landscape, which is increasingly filled with low-cost carriers, travellers still place great value and recognise the full service proposition whichSilkAir offers. Our staff have worked hard over the years to make what SilkAir is today and this award is also very much a result of their dedication and commitment. 


What motivates you to excel in all that you do?
We are highly encouraged by the positive feedback we receive from our customers and constantly strive to provide the best for them. In February this year, we rolled out a new brand campaign called A Joy to Fly, which encompasses the products and services that we at SilkAir believe will make the journey for our customers so much more pleasant and enjoyable. Through this campaign, we wish to rekindle the joy that people experience when they embark on a flight. 


What advice would you give to the next generation of tourism professionals who desire success in this trade?
Continue to be flexible and adapt to the ever-changing landscape of the industry. However, one must always stay true to the value proposition of your brand. 


Credits to Mr Leslie Thng, Chief Executive, SilkAir